There are only a few months left to finish the year, so it is a good time to start thinking about your digital marketing budgets for 2020. And for this, you are interested in knowing in depth the trends in your sector. The travel sector is an industry on the rise and has evolved a lot in recent times to adapt to the era of digital marketing. Let's see what are the individual email list keys to getting your investment right in 2020. Do you want the 8 keys to digital marketing for the tourism sector? Download our free ebook here. Hotel and travel industry trends in digital marketing for 2020 The 5 major digital marketing trends for the hotel sector 1) Personalization Today, marketers have many opportunities to personalize user experiences , and the travel industry is a good example of this.
According to a New Epsilon study , 87% of consumers say they are more likely to buy from travel websites or apps that offer personalized experiences, but only 64% of travel sites are getting it right. To increase conversions , it is important to make the visitor feel that they are receiving personalized treatment and that they are not just "another number". And once someone has converted, nurturing the relationship in a personalized way with offers and information of interest to them will help us foster loyalty and brand loyalty.
Tools such as smart forms can help us collect data about the people who visit our website and in this way be able to send them communications that are tailored to their interests and preferences, as well as modify the experience on the website itself. 2) El remarketing Remarketing is one of the most powerful tools in a marketer's arsenal and offers more and more possibilities. Remarketing or retargeting allows you to re-engage with users who have visited your website or interacted with one of your brand's channels, but have not yet become customers. You can remarket through different channels, for example, the Google search network, display ads or social ads . But the basic process is always the same: Using the platform we're remarketing on , we generate a conversion pixel (usually a few lines of code). We insert the conversion pixel on all the pages of our website , or on the specific sites where we want to record visits. From that moment on, the pixel will begin to collect data about the people who visit our page and add them to a remarketing list (that is, a database of your visitors).